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There are only 26 days between Black Friday and Christmas this year, but retailers are trying to expand the season. It's obvious how: by beginning the season earlier and adding more hours to each day. Toy and big box stores already have their "best" lists ready. Our local Belk department store has started decorating. You might not be in favor of the trend, but perhaps you can prime the pump with some strategic promotions and examine your holiday schedule right away.¹

Internet shopping and browsing is up, which is not surprising. What may be, however, is that many shoppers browse a store on-line before making the decision to go there. Is your on-line experience ready? Also, more shoppers are using tablets and phones for their surfing, so it's very important that your site is ready for multiple devices.²